If you’ve been watching the market today or flipping through the news, you probably noticed that the Dow Jones Industrial Average took a huge hit. The index plunged 400 points (3%) and nearly all stocks dropped in price, including video game related stocks. Who lost the least?
No big video game publisher stocks are up (barely any stocks are up at all), but it looks like THQ took the least hit. It’s only down 1.8%, which doesn’t seem too bad compared to Take Two (TTWO) which fell 5%. Electronic Arts (ERTS) only fell 2% and Activision dropped around 3%.
What about the battle between Microsoft and Sony?
It looks like Sony (SNE) is more resistant to market flux as it only dropped around 2.25% compared to Microsoft (MSFT) sinking 4% below yesterday’s price. To be fair both Sony and Microsoft sell other products than the PS3 and Xbox 360. Sony is a little more diversified with movie studios, music and consumer electronics, which would explain why it’s more of a "rock" than Microsoft.
Now here is where things get interesting. The graph below has three smaller publishers: Majesco (COOL), Atari (ATAR) and Webzen (WZEN). Majesco managed to creep in as the winner with only a 2.5% drop (go Cooking Mama?) inching out Atari’s 2.8% decline. Webzen has a painful decline with an 8% drop in price, making it today’s “biggest loser”.