Electronic Arts stock jumped today over unsubstantiated rumors that Microsoft is looking to acquire them.
David Dennis, Corporate PR from Microsoft’s Interactive Entertainment division, squelched the rumor and said Microsoft has "no plans to purchase Electronic Arts." But, what if Microsoft owned EA?
Purchasing Electronic Arts would give Microsoft exclusive use of established franchises like The Sims, Need For Speed, and Madden. They would also own BioWare plus a slew of up and coming IP like Dead Space, Mirror’s Edge, and Dante’s Inferno.
The move would be a big one, if (with a capital I) it happens.