These two new videos released by Sony are clearly ads, but they are shot like documentaries. Sony talks about the power of the Playstation 3, what the cell chip can do and how big their blu-ray disc format is compared to HD-DVDs. At the end of the first ad the announcer asks, “With this much processing power is the cell broadband engine smarter than you?” If it is will developers utilize all of this power to make new experiences and more immersive games?


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