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Way of the Samurai 3 Marketed With An iPhone Game



A key feature of the Way of the Samurai games is choice. Do you stab everyone in your way or avoid altercations with diplomacy? Publishers Agetec and UFO Interactive had a decision to make too – how to market the game in North America.


Way of the Samurai 3 started on the road less traveled with two publishers bringing the game to North America instead of one. Agetec is responsible for the PlayStation 3 game and UFO Interactive is handling the Xbox 360 release. Both versions are scheduled to come out on October 13.


That’s right around the corner! To draw attention to the game, the publishing team thought outside of the box and created a free iPhone / iPod Touch version of Way of the Samurai 3. The game isn’t a scaled down version of Way of the Samurai 3, it’s just a brawler. But, the game is worth mentioning since it’s neat and unique way to promote a niche game.


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Siliconera Staff
Sometimes we'll publish a story as a group. You'll find collaborative stories and some housekeeping announcements under this mysterious camel.