Way before Marvelous reported their recent profits, Natsume told us that MMV was on the right path to pulling itself out of the red. During a talk, Natsume’s Vice President of Operations, Graham Markay, drew comparisons with a larger publisher, Electronic Arts, to help put things in perspective.
“They’re focusing on what counts and looking ahead and moving forward. I think you can draw an analogy from what Marvelous is doing to what a lot of companies are doing,” Graham told us, referring to MMV’s recent decision to ease off on developing new I.P. in the short-term.
“You know, major companies in the U.S. and in Europe are doing the same sort of thing, where they’re trying to streamline, focus more on quality and less on new I.P. and things of that nature. I mean, EA, not more than..what, six months ago…seven months ago…kind of said the same thing; that they’re going to focus on established brands and work on quality and building those up.”