The CEA, the company behind the CES show, did a study on the non-gaming demographic and found out why those people don’t grab a controller. Results were presented at the LA Games Conference, which Siliconera attended.
The number one reason why is this group just isn’t interested in the medium. 40% of poll respondents picked that choice. Another 19% said they were “not a gamer” and 16% said they didn’t have enough time. Two of the more interesting statistics are:
– A mere 2% of poll takers said video games are “too complicated”. Perhaps, the Wii, Nintendo DS, and casual games like Farmville expanded the demographic.
– Only 2% said “only kids use them”, which suggests video games aren’t seen as a kids-only activity by the non-gaming public.