Why Hello There Hello! Pop’N Music Trademark

Even though Pop’n Music fizzled on Wii, Konami seems like they have other plans for the series beyond more arcade installments.

Konami filed a trademark for Hello! Pop’n Music in Japan for use with video games. Usually, Pop’n Music games move up in number, I believe Konami is up to 20 now. The "Hello" in front suggests it might be a new cutsey spin-off, but for what? PlayStation 3? iPhone? Mice?