Why Square Enix Revived And Bought The Dungeon Siege Franchise

This article is over 13 years old and may contain outdated information

Before Dungeon Siege III got started, Square Enix purchased the rights to the series from Gas Powered Games. To get a better idea about their acquisition strategy I asked David Hoffman, Director of Business Development at Square Enix USA, why the company chose to buy Dungeon Siege.

Recommended Videos


"We wanted to take a franchise that had a rich history that wasn’t really being utilized right now and re-introduce it to the current consumers through the consoles, which Dungeon Siege hadn’t been on before so there was an untapped audience," Hoffman answered.


"And, to be perfectly frank, I looked at a bunch of genres that were on the consoles. The dungeon crawlers were like whittled down to almost nothing or not even available [on consoles]. It seemed like to me that I and ultimately Square had identified a genre and a market that like the rest of the industry just glossed over. It was a real opportunistic situation."


I think this can be summarized as Square Enix wants to acquire brands as well as companies that fill a gap in the market and their portfolio. Purchasing Taito gave the company a wealth of arcade games. Eidos added a number of Western studios and even more IPs. Dungeon Siege is Square Enix’s chance to take a stake in the Western RPG genre utilizing a series that already has an existing fan base.


Check back later this week for our interview on how East meets West inside Square Enix USA.

Siliconera is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Image of Siliconera Staff
Siliconera Staff
Sometimes we'll publish a story as a group. You'll find collaborative stories and some housekeeping announcements under this mysterious Siliconera Staff Writer account.