Why The Nintendo 3DS Costs 25,000 Yen

On February 26, the day the Nintendo 3DS launches in Japan, the system will retail for 25,000 yen ($300). While the price is a leap compared to the Nintendo DSi, Satoru Iwata urges investors not to make console price to portable price ratio comparisons.

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When deciding on the price, Iwata mentioned a number of factors during an investors Q&A: the price of hardware, built in software, the upkeep for a healthy business and platform, and the reaction at E3.


Taking all of those factors into account and how the value of the hardware was communicated, Iwata said to investors that the price would be understood.


Nintendo of America have not announced a price for the Nintendo 3DS yet.

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