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The DS Bungaku Zenshuu subway ads are out, Wii Fit is in. I haven’t seen these ads get the same prime placement in Shibuya, but Ebisu has one right by the exit. Not only is Nintendo buying wall space, but they have plenty of TV ads introducing the balancing board. It’s pretty clear that Nintendo knows how they want to spend their advertising dollars in Japan and their bucks are going towards the Touch Generations crowd.
