Hong Kong is privy to strong marketing pushes from Microsoft. Earlier this year Hong Kong’s Xbox division gave away gold Xbox 360s . Their latest push? An Xbox 360 truck carrying LCD TVs hooked up with Xbox 360 games.
The bus traveled all over Hong Kong hitting hot spots like Causeway Bay and was the home for a Street Fighter IV tournament. It also attracted a local cosplayer who dressed up as Reimi from Star Ocean: The Last Hope. Huh. Those escalator with Star Ocean: The Last Hope ads really did something.