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Yakuza 4 Pimped Out With Hummer Limo



    Sega’s Yakuza 4 promotion took the truck advertising trend a step further. The marketing team rented out a Hummvee limousine, decked it out with a dragon and Ryu ga Gotoku 4 logo, and drove it around Tokyo.


    Shinjuku, Shibuya, and Roppongi to be specific. Will this help Sega sell more games? Maybe. Maybe not a million copies, though. Yakuza 4 is out in Japan now.



    Siliconera Staff
    Sometimes we'll publish a story as a group. You'll find collaborative stories and some housekeeping announcements under this mysterious camel.

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