Sega’s Yakuza 4 promotion took the truck advertising trend a step further. The marketing team rented out a Hummvee limousine, decked it out with a dragon and Ryu ga Gotoku 4 logo, and drove it around Tokyo.
Shinjuku, Shibuya, and Roppongi to be specific. Will this help Sega sell more games? Maybe. Maybe not a million copies, though. Yakuza 4 is out in Japan now.