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Image via Sega

Year of the Snake Hatsune Miku Plush Has a Long Tail

Sega Plaza will open up pre-orders for a plush of Hatsune Miku dressed up like a snake for the Year of the Snake. It’ll come out in July 2025 and cost 7480 JPY ($47.40).

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Pre-orders for the snake Hatsune Miku plush will open up on January 20, 2025. Until then, you can’t find this plush on the Sega Plaza website. It’s part of the Fuwapuchi series of plushes. Like other toys in this line, the plush has a chibi design and a cute, simplified facial expression. Size-wise, it’s 60 x 90 x 45 cm. The 90 cm includes the tail. It looks like Miku wearing a nuigurumi of a snake, complete with a red scarf for good luck.

As one of the most iconic and famous mascots in Japan, it should come as little surprise to see plenty of Hatsune Miku merchandise and campaigns. In late 2024, Sega released collaboration merchandise of her and Cinnamoroll, which is one of Sanrio’s most popular and well-known characters. Good Smile Company also announced that it would re-run the Sakura Miku: Bloomed in Japan Nendoroid from 2015. Finally, Desktop Mate announced that Hatsune Miku is the first DLC mascot you can download onto your computer.

The Hatsune Miku Year of the Snake Fuwapuchi plush will become available for pre-order from January 20, 2025. It’ll come out in July 2025.


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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.