Yoasobi uploaded its new song “Players,” which appeared in a commercial to celebrate the 30th anniversary of the PlayStation. Usada Pekora of Hololive also appeared as one of the trio of characters in said commercial.
The video starts with the three characters holding up a PlayStation memory card bearing the anniversary logo, only for it to suck them into a fantasy world. After the train transforms into something more reminiscent of a flying centipede, they jump out of it while the “Play has no limits” catchphrase appears. You can watch the commercial with the “Players” song via the official Yoasobi or PlayStation social media channels, as well as here:
As mentioned earlier, Usada Pekora, a hololive VTuber, appears in the PlayStation Yoasobi commercial. She also provides the voice acting. The others with her are Nanase Nishino (an actress, television host, and former Nogizaka46 idol) and Kiyo (a Japanese YouTuber with over 5.19 million subscribers as of the time of writing. Animator and illustrator, Kenichi Yoshida, designed the characters for this commercial. He previously worked on shows and films such as Eureka Seven, Gundam Reconguista in G, and Princess Mononoke.
Sony commissioning Yoasobi to write “Players” for its PlayStation commercial is only the latest of high-profile collaborations with the band. Just earlier this year, Yoasobi’s “Gunjou” appeared in McDonald’s Japan’s Tirori Mix for 2025. They also wrote and performed the NHK Sports theme song back in 2024.
Published: Mar 20, 2025 04:00 pm