Lotte will start a new campaign focusing on Mother’s Day with Spy x Family from April 4, 2023. As a reminder, Mother’s Day this year will take place on May 14, 2023. There are five different key visuals all focusing on Yor Forger, who is the mother of the Forger family. [Thanks, Denfaminicogamer!]
The slogan of the campaign, which focuses on the Ghana brand of chocolates, is “Moms sometimes want to be spoiled, too.” Ghana’s site for the campaign has several pictures of Yor before introducing its various chocolates.
You can check out the five different key visuals for the Spy x Family Mother’s Day campaign here:
Some other phrases in the ads include “Moms can work hard for everyone’s smiles” and “When mom looks happy, everyone looks happy.”
Lotte has also held a poll for mothers in preparation for this campaign, asking them about their true feelings. Over 60% of the participating mothers have replied that they’ve wanted their families to spoil them or treat them kindly. Half of the mothers who do not hear words of gratitude in their daily lives want to hear their family thank them. Lotte held the poll from March 8-9, 2023 and around 284 women took part in it.
The Spy x Family collaboration campaign for Lotte will start from April 4, 2023. You can watch Spy x Family via streaming services such as Crunchyroll.