Level-5’s business strategy involves more than making games. Inazuma Eleven and the Little Battlers Expereince are cross media projects with comics, anime series, and plastic model kits. Youkai Watch is going the same route and will first appear as a comic in CoroCoro Comic on December 15.
Youkai Watch takes place in Sakura NewTown where ghosts are part of everyday life.
Keita Amano, an eleven year old boy, is the main character. Whisper(the ghost-like creature) and Jibanyan ("nya" is like "meow" in Japanese) join him. Keita’s watch helps him find youkai when he looks around town. While some youkai are friendly, others cause a ruckus in town and it’s up to Keita to defeat them with a party of three youkai. Youkai Watch is in development for Nintendo 3DS.