Insomniac Enter Mutliplatform Publishing Agreement With EA

By Ishaan . May 25, 2010 . 10:22am

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Electronic Arts are on a roll. Just weeks ago, the publisher announced the formation of a new studio, Respawn Entertainment, led by Jason West and Vince Zampella, former heads of the highly-talented Infinity Ward, following the studio’s fallout with Activision. As the complications between Infinity Ward and Activision grew, Respawn took advantage of the situation by giving ex-IW staff that left the studio a place to call home.

 

It was a brilliant move, both financially and from a publicity standpoint. Given that Respawn consists primarily of employees that were charged with the development of the immensely-successful Call of Duty: Modern Warfare games, the studio is a real feather in EA’s cap.

 

This week, EA may have won themselves a few more fans, as the publisher have announced a partnership with Insomniac Games (Ratchet & Clank, Resistance) to publish their very first multiplatform game, across the PlayStation 3 and Xbox 360. While the exact details of the partnership — which is being handled via the EA Partners program — are still being kept under wraps, the rights to this new franchise will be retained by Insomniac.

 

“Working with EA Partners allows us to extend the reach of our games to a multiplatform audience while retaining ownership of the intellectual property,” said Ted Price, founder and CEO of Insomniac Games. “We are excited and eager to introduce Insomniac to a new group of gamers while reinforcing to our loyal fans what makes our games special.”

 

Talent aside, from a publicity standpoint, this, too, is a rather clever move on EA’s part. Two points of interest stand out in light of this agreement. The first is that Insomniac are widely considered to be a company with fantastic employee benefits and a flexible working environment. The second is that they choose to maintain a close relationship with their fans and community, both of which EA could potentially play up to set themselves further apart from the competition.


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  • lostinblue

    Never saw this coming.

    Feels like something that isn’t in Sony’s best interest, seeing as most of it’s “average” followers would even think Insomniac was wholly owned up until now.

    Makes me wonder wether Sony should have made then a real second party (and buy 49%/51% or so of it’s capital)

    • thebanditking

      Sony can only buy whats for sale, and Insomniac has stated that they do not want to be bought. Still this is quite a shock, and I imagine Sony is not too pleased with this. I wonder what happens to Resistance and Ratchet now? Sony owns those IP’s but will Insomniac continue to make them? Honestly I can’t say I too excited by this, EA has the marketing muscle to push Insomniacs games but not the way Sony does, I mean lets face it being considered an “exclusive developer” comes with brand loyalty perks. I think Insomniac is in for a harsh reality when it sees how difficult it is to not only make multiplatform games, but have its games try to sell in a multiplatform environment. Especially on 360, whose fanbase is largely not interested in anything that’s not an FPS.

      Worse yet this puts EA in an even bigger position to bully the industry and its hardware manufacturers.

      • http://photovoltaik.bandcamp.com/ Ujn Hunter

        “Especially on 360, whose fanbase is largely not interested in anything that’s not an FPS.”

        Seriously? I’m a action game, fighting game & strategy rpg junkie and I love my Xbox 360. You apparently don’t like the 360… and you don’t like FPS games… so you say random crap about both.

  • Hraesvelgr

    Insomniac has never made a good game, so I don’t care. Don’t care about whether this is a plus to MS or a negative to Sony, fanbase stereotypes, etc. However, EA still sucks. Not quite as bad as modern day Activision, but they’re still pretty bad.

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