Bravely Default Sees 85% Sell-Through; Project X Zone Only 57%

By Ishaan . October 19, 2012 . 12:50pm

Bravely Default: Flying Fairy got off to a good start in Japan, having sold 141,529 copies in its first week, which is rather impressive for a brand new franchise.


Sales tracker, Media Create, report that Bravely Default sold through 85.68% of its initial shipment, adding further evidence that the game has sold rather well.


For comparison, Final Fantasy: The 4 Heroes of Light—to which Bravely Default is a spiritual successor of sorts—sold 114,714 copies in its first week, and sold through 71.12% of its initial shipment when it was released back in 2009.


Meanwhile, Project X Zone didn’t fare nearly as well. The game sold 85,539 copies in its first week, and Media Create report a 57.55% sell-through for the game. Furthermore, 70% of the game’s first-week sales came from pre-orders, which means Project X Zone didn’t sell a whole lot beyond its existing fanbase.


What fanbase? Media Create compare Project X Zone to Namco x Capcom, which was released on the PlayStation 2 back in 2005. That game sold about 87,000 copies in its first week.

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  • Crevox

    I kinda thought Project X Zone would do a lot better…

    •  you and me both… i was shocked when i saw the sales figures, that pretty much shatters every localization hope i had for PxZ

  • malek86

    So this means Squenix shipped roughly the same amount of copies for both 4HOL and BD.

    Since 86% is very high for Japan, I wonder if there have been shortages somewhere.

    • Very likely. Let’s hope they were prepared and don’t run into another situation like with Theatrhythm, where they can’t get new stock out quickly enough. Bravely Default could very easily hit 300k next year.

      • malek86

        Theatrhythm did that well? I didn’t know. But it doesn’t seem to be doing so hot outside of Japan, as it was discounted extremely quickly here… I got my copy for half price after only two months or so.

        If BD gets localized (it most probably will), hopefully it won’t go unnoticed.

        •  Yeah, Theatrhythm was sold out for a long time in Japan soon after it was released, and I wonder how much potential sales (and actual sales) SE lost in the process.

          Sometimes it pays off to be more conservative about this, sometimes you just gotta take chances, I guess.

        • Yeah, Theatrhythm kept selling out for a while. I wonder how many potential sales they lost because they weren’t prepared for the demand.

  • I have a feeling that Project X Zone would actually do A LOT better in the western regions… Of course, Capcom hates investing in these sort of things anyways.

    • Tom_Phoenix

      I am sorry, but I fail to see what makes you think that. Turn-based tactics games are more niche in Western markets than they are in Japan. On top of that, most of the Sega and Namdai characters included come from games that are virtually unknown outside of Japan.

      So even if this game DID come out outside of Japan, I have a hard time seeing how it would even do equally as well, let alone BETTER, than in Japan.

      Also, this game was published by Namdai, so it’s not up to Capcom whether or not this game gets localised (infact, their representatives have stated as much).

      • endaround

        If only there was just released this huge turn based tactics game earning huge critical praise in the west…

        • Tom_Phoenix

          “Huge critical praise” doesn’t automatically translate to “huge sales” nor to “hugely widespread genre”. Among western-developed games, XCom: Enemy Unknown is an anomaly.

  • Ethan_Twain

    Imagine, a game that exists as a vehicle for crossovers from dozens of assorted video game and anime franchises ranging from the popular to the downright obscure didn’t sell very far beyond the established fanbase.

    I really can’t imagine that this is surprising anyone.  I mean, what’s the sales pitch for this game to a non fan?  The story isn’t gonna make much sense if you don’t get all the references and character call outs, and the characters aren’t going to see much character development because they’re only on loan from their respective franchises.  What’s special or unique about project X zone that would make it appeal to someone who isn’t immersed completely in the Japanese video game sub-culture?

    • Pretty much. Strategy RPGs are already more niche than regular role-playing games, and on top of that, the main premise of Project X Zone is fan-service. 

      I’ve always felt like it was a massive waste of Monolith Soft’s talent. I’m so glad they aren’t owned by Namco any more, or all they’d be doing is Super Robot Wars and Dragon Ball games.

      • Tianyu Wei

         What namco? Namco is Bamco now.

        • LynxAmali

          You do realize that Ishaan is probably referring back to when Namco had Monolith Soft as a developer.

          Not Namdai, but rather Namco before the Namco x Bandai merger.

        • I used “Namco” as a short-form for the company as a whole, whether we’re talking Namco or Namco Bandai. Here’s a list of games that Monolith have developed in recent years for Namco:

          Xenosaga I & II 
          Super Robot Taisen OG Saga: Endless Frontier
          Dragon Ball Z: Attack of the Saiyans
          Super Robot Taisen OG Saga: Endless Frontier EXCEED

          And for Nintendo, they developed/are developing:

          Disaster: Day of Crisis
          Soma Bringer
          New original Wii U RPG

          I think it’s easy enough to see which company has been putting Monolith’s talent to better use. :P

          • Ethan_Twain

            Okay, wait.  Namco handles publishing of the Monolith Soft. projects under their label themselves, right?  What I’m noticing is that quite a few (all?) of the Namco games on that list have been localized for other regions, but the Nintendo list is spottier.  Disaster only made it to EU, Xenoblade made it to EU and barely to the US, and Soma Bringer didn’t make it out at all.  Why is it that the Nintendo published titles from Monolith Soft are less likely to be localized, especially considering that the Nintendo games are some of their best (I admit, I really wanted Soma Bringer to make it over.)

            Why is this?  And also now that I see the trend of Namco published games getting localized more, is there actually any chance of Project X Zone leaving Japan?  I just always assumed that licensing agreements would make that impossible before even considering marketability.

          • I think in the case of Nintendo’s Monolith Soft titles, we just got really unlucky with timing and/or quality and other issues. NOA felt Disaster wasn’t quality enough to release in America. Xenoblade did come over, but it took a while for NOA to figure out how to bring it out. 

            I wish I knew what had happened with Soma Bringer, because it’s easily the best RPG on the DS and it’s a pity that people in the U.S. and Europe haven’t had a chance to play it.

            But in the future, I think we should be okay, as far as Monolith’s Nintendo games are concerned. 3DS and Wii U are both new platforms and there’s no risk of piracy and/or poisoned waters on either front yet.

          • Kibbitz

            Actually, my answer would be Bannam, though that’s pretty much because I really, really enjoyed the Endless Frontier series. Personal tastes aside though, would you like to share a more detailed opinion of Soma Bringer? IIRC, it was a pretty decent action RPG, so I must be missing something if that’s all I took from your best RPG on the DS.

          • Well, it was effectively Diablo on a handheld with a Monolith Soft-style world. It had pretty much the same things that people love about Diablo II: LOD—multiple characters (or classes) that all play very differently from each other, loads and loads of loot, and a very nice selection of skills.

            Also, Soraya Saga worked on the game’s story, and I really liked the world and setting in Soma Bringer. In fact, if you look at it and Xenoblade side-by-side, the art styles look very similar to one another in some regards, too. :)

            Basically, Soma Bringer was the DS RPG I spent the most time with, just because of how much there was to do. Kind of like Monster Hunter, you know? Loads of optional quests, interesting dungeons/areas, lots of loot to obsess over. :P

          • Kibbitz

            Okay, so it’s pretty much what I remember then =P I remember liking the interface and the aesthetics but not the class/skill sets available. Definitely had no idea on world/setting since I could only read enough to suss out objectives and mechanics, but not story.

      • Ethan_Twain

        Wait, what?  This was made by Monolith Software?  You mean THE Monolith Software, the Xenoblade Chronicles Monolith Software?  (I actually do need to clarify since I know there are two developers named Monolith… one of them did Xenoblade one of them did Condemned).

        That’s criminal.  But isn’t Monolith Software mostly owned by Nintendo now?  If so, how did this happen that they’ve developed a crossover game featuring characters from everyone BUT Nintendo?

        • Yep, the same Monolith Soft that did Xenoblade,

          Monolith are owned by Nintendo, but Nintendo lets Namco use them for certain projects on their platforms. I would assume there’s some sort of contractual or just “friendly” agreement in place that allows for this. 

          (edit: Actually, I might be wrong about the Kyoto studio thing. I was sure I read on Monolith’s website that the Kyoto studio specifically was working on X-Zone, but I can’t remember where. But yeah, it is by Monolith Soft.)

    • raymk

      They should be by now though, the majority of the characters should make the japanese people want to buy it for who they know.  The problem I think is that its a strategy rpg instead of a game like jump ultimate stars or even doing a Dynasty warriors type game of this would have increased sales more.

  • Muffum

    Yeah, those small cries of despair? They’re my last hopes of Project X Zone localization withering away.

  • $24431191

    I really hope we get a western release for Bravely Default.


    Glad it’s doing awesome.


  • Damn, I wish PxZ did better since I’d rather have that come over than BD. Still, nice to see a new I.P. sell good numbers. Here is hoping they have faith in PxZ selling in the west and decide to bring it over.

  • MrTyrant

     If the first game wasn’t that good I kinda doubt that Project X Zone will do any better. It’s more like a karma.
    About Bravery Default i didn’t actually follow the news too much and details about the game but seems good so far in any case I want the see more reviews in details about the game because don’t know if I want to buy it.

  • AuraGuyChris

    It’s just goes to say that Japan likes good ol’ RPGs that aren’t so heavily modified like FFXIII.

  • Shadowman

    Both games I still like but I want to know when both of them coming to the west.

  • Well crap. That’s. . . . not good news for Project X Zone.
    So much for us getting a localized version. :C

  • raymk

    I still think PXZ still has a chance to do well in the coming months, but for now I was more happy about BD doing well anyway because its the game I want most and has the best chance of localization.

  • Saint_Stahn

    This is worse than hearing my cat died from being run over by a car. If only project x zone was more of a classic rpg instead of a strategy one… If only. Oh God I shudder to think the amount of sales Bamco was expecting. To quote somebody, the game’s roster is too hardcore, most of the fans in japan are already older and dealing with other things. I have a feeling this game would sell way better outside. Anyone in the USA would disagree but I know Latino America and Europe would say otherwise. This really makes me want to cry to be honest… It was so ENORMOUSLY HYPED… [email protected]*^$&!#%*…

  • I believe that the big problem is they’re both released the same day. I think it’s a very stupid idea. Two Big RPG’s on the same console on the same day((( Eh…

    BD sold really cool and it may be a chart topper next week too. But PxZ not looking too hot. Hope they’ll sell the first shipment.

    • PreyMantis

      I was thinking the same thing. I guess if they were released a week or
      two apart would have made the sales a bit better, especially for PxZ.

    •  PxZ is not an RPG. The fact that you think it is an RPG just shows how badly it is being marketed. BD is doing great because it is being marketed correctly and because it isn’t a fan-service game.

      • Mrgrgr and Unacceptable World

        It is a Jrpg game there. If we can call Devil Survivor rpg, how can this not be one?

        • PxZ is a SRPG. Devil Survivor is a TRPG. Both are not RPG games. It’s like saying Uncharted is a shooter. Sure, you shoot things, but you shoot from a 3d person persective. It’s the same here. You don’t actually go and fight monsters or grind in PxZ. Heck, I don’t even know if you have a mana/magic system, classes or thing you can equip. So no, it’s not an RPG.

          • $30632660

            Devil Survivor is a SRPG too and Uncharted is a TPS.

          • malek86

            … I’m not sure how Uncharted being a third-person shooter makes it not a shooter.

          • SirRichard

            Except saying Uncharted is a shooter is entirely accurate, because it is. Sure, it’s a very general term but it’s one that covers Uncharted. Same goes for RPG.

            Also you literally just said that those games are sub-genres of RPGs, then said they aren’t RPGs the very next sentence. I’m not even sure why you call one an SRPG and the other a “TRPG”, that’s just splitting hairs when you get down to it.

          • Mrgrgr and Unacceptable World

            Uncharted is still a shooter there no matter what you said. And PxZ is also rpg as it has levels and allow you to grind and equip there.

            Even Fire Emblem is actually categorize as rpg even though it is more on tactics aspect.

      • Luna Kazemaru

         The hell does it being a fan service game have anything to do with it my god.

  • Lionxie

     Bring back the diversity of Namco x Capcom and then maybe i would was so much better as a fanboy game than the cast they gave this time.

    • Luna Kazemaru

      Lol what? Ok this made me laugh have you not seen the cast for this game most are returns with a good amout of new in the cast.

    • raymk

      What? No its not and for your info namco x capcom actually bombed hard in japan.  This actually has a chance to sell more as I already think it has more units sold out of the gate.  Also how is this game not a fan-service game still? It also has many of the same characters that are in NXC you just sound mis-informed about things.

      • Kibbitz

        NxC had similar initial first week sales at 87k to PXZ’s 85k. No idea on costs, salethrough % or whatnot.

      • Spirit Macardi

        Namco X Capcom had far more cast diversity though. Not only were there realistic human characters like the Resident Evil cast and all the fighting game guys, but also extremely fanciful characters like Klonoa, Guntz, and the character from Dig Dug. In short, it at least FELT like more of a legitimate crossover, since not everyone seemed like they were built from the same cookie-cutter mold like in here.

        • Luna Kazemaru

           So in short as your top comment said you are butt hurt because klonoa and sonic aren’t in this time.

          • puchinri

            That has nothing to do with being butthurt. It is a fair point. x’D
            Why is that people have to be butthurt whenever they have a legitimate concern? Can’t they just be voicing an opinion that has ground.

  • I hope half is still a consideration for PxZ.

    I have confidence Bravely Default is gonna be picked up before the sales news cause it is a huge project for Square-Enix but good to know sales there will convince them.

    • Neophoton

      Ever since Type-0 failed to get localized, I’ve become concerned on whether or not titles would get localized from Square Enix. It isn’t as big of a case as say… Namco Bandai is with the Tales games, but I’m still hoping Square doesn’t pass up on BDFF.

  • Mantiskilla

    I guess a good group of gamers still have the bad taste in their mouth from the train wreck that was namco x capcom. I know I still do and reminded of it every time I see it on my shelf next to gems like mushihimesama and dodonpachi daioujou. Prob one (if not the) worst day one import investments I’ve done

    • LynxAmali

      You haven’t played a lot of games then.
      There are much worse train wrecks than Namco X Capcom.

      Gundam Assualt Survive and Gundam Memories, Xenosaga Episode 2, Fafner of the Azure PSP and Linebarrels of Iron PSP were all worse.

      Oh, and Chaos Wars.

      Can’t forget good ol’ Chaos Wars.

      • Mantiskilla

        Nah ive played a lot of games i was just refering to namco x capcom. You’re right though never got into xenosaga much but I did play them all and 2 was god awful. Never was interested in gundam and yeah i heard Chaos Wars was pretty bad. I wouldn’t say they are as bad as my Atari 2600 E.T. game (can’t believe as a kid I wanted that game so bad) but I’m sure most gamers young and old all know/ heard how bad that game was

      • $30632660

        A train wreck is still a train wreck.

        • LynxAmali

          Not really.

          A train wreck is unsalvageable no matter what you do. Those titles I listed? Now, those are train wrecks.

          NxC actually had fairly nice cast list, some interesting gameplay mechanics (albeit they’d be improved on with Endless Frontier) and Reiji, Xiaomu and Saya as decent OCs. The plot however was typical crossover fare.

    • Luna Kazemaru

      Explain to me how nxc was a train wreak.

      • Mantiskilla

        Hmmm where to begin. Well laggy input, glitchy at important moments in battle (i.e. combo animations), lag when battles would get intense. audio would be fade in and out at times. It just felt like an unfinished product that became a jumbled mess as you continued to play. With all that said it still had poor loading times haha

  • KingGunblader

    We might get Bravely Default. Yay!

    …We’re definitely not getting X-Zone.


    •  I do think we will get Bravely Default, but the possibility of a Square Enix game being localized is not really in direct correlation to its sales in Japan. Just look at Final Fantasy Type Zero. It sold quite well in Japan and we never got it. On the other hand a game like Final Fantasy Brigade didn’t make that big of a hype in Japan but made it to the West pretty fast.

  • riceisnice

    Think it was cause of all the demos? Bravely Default had like 6 Demos in Japan.

  • Göran Isacson

    Now I’m curious as to how many copies of X-Zone they truly expected to sell, and if these projections were “this is how much we need to sell to regain the money we spent and make a profit” or if it was just “we’re going to predict it sells this much because I want to live in a beautiful make-believe fairy world”.  On that note, hooray for Bravely Default! Sell well my pretties, and hasten the beating wings of a possible localization.

    Also, out of curiosity- do you think it even matters that X-Zone and Bravely Default got released at the same time? Like, are these games so similar that one had to eat into the others profit, or are they so different that you can’t blame anything on unlucky release dates?

    • It’s really hard to say in situations like this, how they affected each other, honestly. 

      On the one hand, could X Zone have sold a bit more, had it not come out the same week as Bravely Default? Maybe.

      On the other hand, how many people that went into the store looking for Bravely Default also saw X Zone on a shelf and decided to pick it up as well? The number couldn’t have been very large, of course, but it’s still something worth considering.

  •  I really hope they bring BD to the West

    it’d be funny if they called it Final Fantasy here, not just because it’s more Final Fantasy than anything on the current consoles, but because it’d be a fun little reference to when every handheld game was translated to be a FF spin-off in the west lol

  • Mrgrgr and Unacceptable World

    It is really a nice news for SE there that their new franchise BD is able to sell that well but, it is kinda sad seeing PxZ selling that little, not to mention 70% of those sold is actually pre-ordered ones.

    I hope that next week, we will stil be able to see PxZ sells well. Maybe many of Japanese gamer choose for Bravely Default first this week as they believed that one will become rare upcoming weeks? While PxZ should be everywhere.

    • Kibbitz

      Well, this is probably going to be true if only because PXZ didn’t sell that well =P But Ishaan is pretty much on the ball here, there’s a far larger buy-in for crossover stuff and I really don’t expect sales to pick up by much over the next few weeks. I suppose Bannam should be glad that this didn’t sell like Heroes Phantasia though. Wonder how much % of that was moved.

      • Mrgrgr and Unacceptable World

        But this is kinda different cases, as i think this game had a lot of exposure there. So maybe they will be able to still stay on the chart for maybe one to two months?

        I am not really sure either here but this is how i see them here.^_^

        • Kibbitz

          One can only hope =P We’ll definitely have a clearer picture in the next few months, or well, in the worst case, weeks. To be honest, I wasn’t even expecting PXZ to be made, given how most crossover heavy games haven’t really done well sales-wise as far as I can tell (SRT aside.)

          • Mrgrgr and Unacceptable World

            Some crossover does do well though. Marvel vs Capcom did really well outside of Japan, SD gundam series also did very well.Dissidia, Pokemon Conquest, Jump Ultimate superstar and etc.

            I think the fact that this game is srpg scares many gamers there as srpg has always been known as one of the difficult rpg genre there.T_T

          • Kibbitz

            G Gen has history like SRT and it has Gundam on its side =P Pokemon Conquest never crossed my mind as a crossover as much as just a bizarre what-if, but I’ll give you MvC, Jump and Dissidia =P Things that have more diverse casts like Cross Edge, Chaos Wars and Heroes Phantasia have done pretty poorly in absolute sales figures, though I’ve no idea how much % those translates to. Interestingly enough, Cross Edge seems to have done that much better outside of Japan.

            I definitely bought X Zone because it was an SRPG, though I’d easily take it as an RPG too. I wouldn’t have bought it if it was a fighter though perhaps X Zone would have sold more copies if it was one.

    • AuraGuyChris

      I’m guessing the ginormous subway poster wasn’t enough.

      • Mrgrgr and Unacceptable World

        T_T Sad truth.

  • Well guess we can kiss any idea of PXz in America.  Not that it had much of a chance before.  Still holding out hope for english localization of Bravely Default.

  • IshimaruKaito

    maybe they didn’t have enough money to buy PxZ that week?

  • IshimaruKaito

    i hope PxZ really does get localized though

  • Yuriangels

    Soooo we’re not getting it then? :(

  • Not surprised about these statistics in the bit.

    Bravely Default is a classic JRPG from Square Enix. The graphics look nice and the gameplay sounds great. There are also new summons that will undoubtly be added to the FF plathora in the future.

    Project X Zone is an uknown game from too many companies. That is to say, to this day I have no idea how this game plays despite the trailers available. Also I have no idea who is behind this game, which evidently plays a big part in buying a game (not all Capcom fans will buy a game from Namco and vice-versa). Apart from that it is one of the uglier 3DS games around and feature a non-canon story that is only an excuse to have all the characters around. To sum it up – the fact that this game is proving to be a failure in terms of marketing is anything but a surprise.

    • Luna Kazemaru

       Project x zone is a unknown game? LOL WHAT?! Failure in terms of marketing? Oh boy lol.

      • In absolute terms, he isn’t wrong, though. The only people that know or care about Project X Zone are the people that are interested in buying the game for its character-oriented fanservice.

        On the other hand, Bravely Default is being bought simply by virtue of being a good looking RPG that’s been receiving a lot of positive word of mouth. It’s a difference in terms of audience. There’s a larger potential audience for BD than there ever will be for PXZ.

        • Luna Kazemaru

           Thing is BD only got around by word of mouth god knows how X zone was anything from a marketing failure. It sold only to is fanbase aka the SRW and the NxC fanbase while that’s good it could have been better.

          • Hmm, I wouldn’t say that. BD has had TV commercials and they’ve released several demos for the game as well. I think both games were marketed, but in very different ways. 

            I think PXZ’s real glass ceiling comes from the fact that there’s a limited audience for these crossover titles in the first place. Not necessarily the fault of the team itself; just the kind of game it is. 

  • Spirit Macardi

    X Zone bombed? Does this mean a large portion of gamers in Japan were just as put-off as I was from the lack of Klonoa and Sonic?

    Probably not, but I can hope x3

  • VisualData

    Its the curse of the crapcom I tell you!

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