No PlayStation Vita Price Cut Outside Japan Say Sony

By Ishaan . February 21, 2013 . 10:00am

Sony are cutting the price of the PlayStation Vita in Japan, but a similar price cut is not planned for other regions, according to a Polygon report.


According to Polygon, Sony Worldwide Studios president, Shuhei Yoshida, revealed at a roundtable interview that a Japanese price cut was possible due to the current exchange rate. The cut, which goes into effect on Feb. 28th, lowers the Vita’s price from 24,980 yen to 19,980 yen.


In North America, the PlayStation Vita costs $250 and $300 for the device’s Wi-Fi and 3G models respectively.


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  • Been telling people not to get excited too soon :P

  • OverlordZetta

    … All that means is people will just import them.

    With the exchange rate as it is, you pay $100 less if you buy one from Japan now.

    Good going, Sony.

    • ronin4life

      Except Shipping is horrible.

      And they are digitally region locked.

      • artemisthemp

        Well ain’t a Issue, since you just can use your US account on it

      • The Vita is not region locked. You can log in with your PSN account from your native region and use it fully. It should work just fine. What is region-locked is digital goods for games. For instance, if I have a NA PSN account and I import Hatsune Miku Project Diva f, I cannot download the DLC for the game because it’s for Japanese PSN users. That doesn’t prevent me from playing the game, I just can’t access the other content without a JP PSN account.

        • ronin4life

          Not for online passes.

          Mem. Card, game and hardware have to be the same.
          (*Then I actually read your entire comment… >.>;)

          Haha,…. oops. >.>

          Anyway, that is why I said “digitally”… though I guess that was too broad a statement.

          But I think that this and shipping are effective barriers.

          • Sevyne

            Umm, no that’s not how it works. If you have an NA account on your Vita the region which you purchased your Vita does not matter. It’s just that it is locked to that single account not the Vita itself. So as long as you are doing your digital shopping on one region’s store, this is not an issue and really no different than buying a NA Vita.

          • ronin4life

            I remember hearing somewhere that certain digital stuff requires all components be the same region(namely online passes).
            But I have no idea now where I heard that…
            It was either here or d-toid.

            Maybe this added to my confusion: appearantly, like brandon said, digital stuff is region locked… requiring a factory reset to overcome


          • Sevyne

            Yeah, you definitely heard wrong then, because the hardware has nothing to do with it.

          • mirumu

            I own two Vitas, one a US model, with a US memory card bound to a US PSN account. The second is an Australasian region Vita with a matching memory card, but bound to a Japanese PSN account.

            Neither have any problem playing games or DLC from the PSN accounts they’re set up with. For all intents and purposes, the Australasian Vita might as well be a Japanese one.

            I would have to factory reset if I wanted to configure either Vita to use a different PSN account (whatever region it is), but that’s simply because the Vita only supports one PSN account at a time. The actual process to switch accounts only takes 5-10 minutes once you’re used to it.

    • gold163

      I feel like this is their plan. They know that they don’t have a demographic in the west and that they can’t compete with the 3DS outside of Japan. There is a minority of western customers who *do* want a PS Vita, but it probably isn’t enough to justify lowering prices in other regions. So Sony wants to not only appeal to Japanese customers who have been holding off on buying a Vita, but also to hardcore westerners who have been holding back on a Vita and are willing to import to get one for less.

      • ronin4life

        Or they are hoping those gamers don’t try to import and keep paying the original price for as long as possible…

    • Testsubject909

      Really? Huh… Glad to know that the Yen is cheaper now. Last I checked, 10,000 Yen still amounted to roughly 150$ or something of the sort. I’ll have to double check if, right now, 20,000 Yen doesn’t equal around 250-300$.

      Edit: PS. Considering that bundles exists and that you’d still need to pay shipping delivery and import fees, whatever possible savings you’d get from importing would be offset by all the other costs.

      • Aoshi00

        The yen was crazy strong a while ago, reaching $1 = ~75 yen. Right now Abe stepped in and forced BoJ to weaken the yen to help export, being $1 = ~93yen, which hasn’t happened in a long time ($1 = 120yen was like over 10 yrs ago), so it’s good for us in the US importing Jpn gmes. Both the US and Jpn gov’t are devaluating their currency for their countries’ benefit, so it was hypocritical to accuse China of such.

        But people have to remember, online retailers would never sell the Jpn Vita for $215 even it’s ~20000 yen in Jpn, not even including shipping, importing a console has never been cheap. Just like buying a manga in Kinokuniya, they never used the normal currency exchange rate.

    • DiosFancifulRomp

      While I think this is a stupid move as well, $100 less is a wrong figure. Current exchange rates have it at about $215, which will easily be made more with the cost of importing an electronic. Please don’t throw around figures without proper research.

  • ShawnOtakuSomething

    Well that pretty much sums up How much I want a vita,

  • Mrgrgr and Unacceptable World

    O.o this thread is not going to look pretty now.T_T

  • ronin4life

    “Exchange rate”?
    Why not Euros?

  • d19xx

    The Japanese portable market is where the money is. So it’s only natural for Sony to put more effort in gaining a bigger slice of the pie there.

  • artemisthemp

    The issue ain’t the PS Vita price, but the Memory Card.
    Sony should consider lowing the price of the Memory Card or even better offer the 32 GB bundle

    • Josh Strange

      not even that. just need better games.

      • The sad fact of it is, it’s a catch-22.

        If they don’t have better games that appeal to a widespread audience, people won’t buy the system.

        But if people don’t buy the system, developers do not want to put in the time or even the effort to try to make interesting games, feeling that what they’ve already invested into it is enough.

        I’m personally disappointed in this news, as I feel the Vita needs any means possible to convince the market that it’s a system to buy. I’d really like it if companies could see how nice of a system it is. And I like the games I already own for it, too! Persona 4, Disgaea 3, Ragnarok Odyssey, Lumines, Katamari… And that’s not even counting Sony throwing Gravity Rush and Uncharted at me.

        The Vita has nice games– it’s just not what some people are looking for. And sometimes, I wonder what exactly that is.

        • Odin

          Yep, I’ve been saying this the whole time. See what could have unfolded if Sony had just capitalized on the launch with a solid backing from the beginning. But they didn’t. They let their tech ego get in the way.

          It’s clear where their priorities are.

          • It certainly doesn’t help that I keep seeing devs developing for the PSP in Japan. It really highlights the differences in markets, honestly, given how poorly the PSP performed over here… while the PSP flourished in Japan after a while.

            Which is sad, because the Vita was kinda my hope that the Sony Handheld market could’ve gotten new life in America, but I guess that possibility is slipping unless if Sony makes some really drastic announcements, or somehow stumbles upon the one thing that’ll make people want to buy the system in terms of games… Whatever that may be, really.

          • Testsubject909

            They had an early release on Valentine Day. VALENTINE. I still don’t understand why they did zero, nada, to advertise that week earlier sale at all.

            It’s a special occasion! Yes, it has nothing to do with gaming but it’s still an occasion to garner some positive attention, and more attention equals more possible clients.

        • Sakurazaki

          In all of my years of living, I never would have expected to see an actual catch-22.

          • raymk

            This, they are rare in most occasions.

        • artemisthemp

          Vita have a lot of Good games, but they are stuck in Japan

  • sd28

    oh dear

  • sandra10

    Price cuts happen when they intend to make a bigger push for the system. Just randomly dropping the price for the West right now when they don’t have anything big coming out until the fall won’t push sales and will just result in lower revenues. SCEJ is marketing Soul Sacrifice and God Eater 2 quite a bit. And both of them will be coming out sooner than later so it makes sense to have the price drop now and not in 6 months for Japan.

  • Pain777sev

    Bad move… however Japan is the only territory of importance until they can lower the price on everything associated with this device. Plus I assume a redesign is coming so… whatever. Memory cards must come down in price and new cards need to be introduced like 64gig and 128gig.

  • darkfox1

    Aw man Sony I was so hoping for one but since no price drop I guess I still cannot buy a Vita……

    • Alexander Marquis Starkey

      Well if you pay for the 200 one you could pay 250. The thing is you aren’t willing to spend that much.

      • jujubee88

        You are forgetting about taxes and the fact that extra 50 could go toward buying that memory card you need.

        I have yet to outright tell ppl I know to buy a VITA. Not until a price cut (at least) on hardware comes. And I freaking own and love my VITA. There’s just no way I can tell people to buy one yet. :(

  • alixraen

    I’ve never imported a console, but for those who have, would it be wise to import a Japanese Vita now that this news has come up?

    • Sylveria

      You can get the codblops bundle for $250 which gives you a wifi vita, a 4gig stick, a game and I think a month of PS+. If you don’t want the game, you can turn around and sell it. I think the cost of importing would offset any actual savings.

      Or there’s plenty of barely used Vitas on Ebay fairly cheap and in excellent condition.

      • Testsubject909

        honestly that 20,000 Yen will still amount to 250-300+$ here. So really it’s more that their price fell down to our level.

    • DiosFancifulRomp

      At the current exchange rate, it would be about $215, which when taxes and shipping are added in, will probably offset the savings. Importing for less is really just a pipe dream for the Vita.

    • Cazar

      If you import smart, you can save a little bit but probably still not enough to be worth it unless you want a Japan exclusive color.

  • I presume they wait for killer games to release in the west as well, right now in Japan this price cut come at the same time as Pantasy Star Online 2 and Souls Sacrifice.

  • Luna Kazemaru

    Its fine at the price it is just give it some more games and work on the memory card prices.

    • Go2hell66

      your just saying that cuz you already have one :p
      really do wish they’d cut down on the memory card prices though

      • DiosFancifulRomp

        I bought one while Gamestop had a free game/memory card bundle, and honestly, it’s worth it, even without the deal. I am far happier with my Vita than my $100 used 3DS. “Worth the money” doesn’t mean anything to most consumers though, as $250 for such a bulky handheld is out of most people’s reach. That’s the problem here. Sony is just oblivious.

        • Locklear93

          I’m in the same boat. Honestly, it shouldn’t have been in my reach, but I’m dumb and will eat nothing but hot dogs for a couple of weeks to make up game expenditures. <_<

  • phangtom

    Well then, I guess I’ll just wait till they do have one. Not like there’s that many games at the moment I have to play on the Vita anyway.

  • sibarraz

    gg sony

  • Lexaus_the_Alchemist

    I say wait until this summer/E3 before seeing if they’ll make any price cuts for the west. Plus that also seems like the time when most of the bigger games will be releasing.

    • tubers

      I just love how VITA and WAIT are becoming more and more synonymous:

      • Lexaus_the_Alchemist

        Lol, good point. It is always sad to say “but just wait… and wait… and wait” till things get better. Redundancy at its finest.
        But my comment was more for people who are interested in getting one. I have mine and enjoy it regularly and will continue to do so as more games release. I like the upcoming lineup of games, even though they are spaced out quite a bit… =/

  • badmoogle

    Good luck.

  • Sylveria

    It’s the price of the memory cards Sony.. Cut the price of those and the thing will start selling.

    • People buy Vitas for memory cards?

      • Go2hell66

        people need memory cards to use vitas

      • Sylveria

        The memory cards add another 20-50% cost on to the initial cost of the Vita, depending on what size you want. So suddenly a $250 device is $300-350+. That 4gig one that comes in the bundles is basically worthless, especially when the Vita’s big selling point, currently, is all the PSN stuff through PS+.

  • Lazulis

    I’m planning to buy my Vita in a bundle (like AC:L bundle) during holiday season when I have more money. Is there a 3rd party Vita memory card yet? It happened for the PSP…

  • Adol Christin


  • saxophone15

    Too bad for the people just waiting for a price drop. I already have mine though because it has the games I want.

  • This is actually a good move. The more sales in Japan, the higher the chances for localization to other world regions! The more a company sees profit in a certain product, the wider the horizon for its future!

  • Not even the blue and red colors at least? I’m still interested in the Vita though.

  • DiosFancifulRomp

    Put onboard memory, and then come back with this price. It’s been out a year, it isn’t selling well, actually TRY to sell the Vita, Sony.

  • Meanwhile in Australia, 350 USD.

  • :/… (oh well at least i got my vita for free thank you swagbucks)

  • TheDarkEmpress

    No one is buying it anyway, so…

  • Hikaru Lighthalzen

    i need them to cut the price of memory card too

  • ShindoW

    I got my Vita used for a good deal. So whatever. I think they should’ve lowered it here, too, though, considering most people can’t justify the cost when there’s practically no games for it.

    Oh, I’m kinda mad because I really wanted them to announce the TV connectivity, like my PSP has. I’m not on the go much but I like to switch and lounge at home, too.

  • Proliferation Diode

    Sony is probably waiting until E3 so they can announce an international pricedrop alongside a bunch of new games.

    Think about it;
    If they confirmed plans for a price-drop then no one would buy a Vita until it comes through. Instead they wait for E3, announce the pricedrop there and arrange to have it rolled out in stores the next day.
    In the meantime they lose no potential sales, and when E3 finally hits they move a fuckton of units because of the new game and pricedrop hype.

    I hope I’m not giving Sony too much credit though.

  • zero254

    No purchase in usa says Iris.

    Honestly I can wait since this costs too much where I live says taxes.

    It might have games then too.

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