The [email protected]: One For All Sold Out At Launch

By Ishaan . May 26, 2014 . 2:31pm

Last week, Bandai Namco released The [email protected]: One For All in Japan, and the game sold 83,000 copies in its first week. Japanese sales tracker Media Create reports that the game sold out at several stores following its launch.


The [email protected]: One For All sold through 92.56% of its shipment, outdoing sales of its predecessor, The [email protected] 2 for PS3, which sold 66,000 copies at launch.


Why the high sell-through rate? Some Japanese retailers say it’s because of the first-print bonus Namco announced—idol codes for “The [email protected] Cinderella Girls” and “The [email protected] Million Live!”.

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  • Takane Shijou

    Bonuses tend to help quite a bit it seems.

  • Lissomia

    This is still totally my favourite [email protected] song

    (all seriousness though I have always wanted to try these games, omg)

    • Eder García

      n***a that’s kawaii!!
      EDIT fixed the n word, no offense intended

      • Juan Andrés Valencia

        The [email protected]: Bitches be like Kawaii Moe, N*****!

      • Slayven19

        While I have zero problem with the use of the word(I’m black so yeah) I don’t think siliconera feels the same way. I’d just advice against using it since they can’t tell anyone’s race.

        • Juan Andrés Valencia

          I’ve always been confused on whether it’s right or wrong to use it. Also, that mash up has non-stop use of the word so I guess it’s fine? Ugh…

    • wasad

      The best [email protected] song is the most american one.

  • Shinobikens

    I’m still wondering when Namco will decide they want to try out [email protected] in the west.

    • Kali T

      They did, they put the port for Shiny Festa in the iOS store and charged $50 a pop for the three versions. They probably saw that as “no one is interested” to pay $50 for a port of a PSP game.

      • Shinobikens

        Because it was iOS and who the fuck thinks anybody cares about mobile gaming. I really do wish they’d release one of the console games. Any of them honestly.

      • Ultimate Gattai

        I wouldn’t pay $50 for a mobile game (If I’ve understood you correctly). Although I would pay $70 or $80 for a ps3 game even if they only translated dialogue and menus (I can understand if they don’t translate the songs because it’s in the same boat as project diva F). That and you need to tether you phone to a internet connection for Shiny Festa to work from what I understand (too bad if you don’t get good phone reception). All in all, if they localized a recent PS3 game, I would buy it.

      • Callonia

        Anytime a japanese releases something they don’t want to see succeed in the west, they do it on Apple’s products. Seriously, only hardware I don’t have is Apple stuff and I’m tired of buying even more hardware. Drm is dumb I don’t have fucking space anymore.

    • Callonia

      Good news! You can stop wondering now because it will never happen. :3

      • Shinobikens

        Oh I know

      • JMaster3000

        I just hope they bring Digimon Cyber Sleuth and Digitize Decode….

        Cyber Sleuth would actually be my Vita seller game next to Project Diva.

        • Renaldi Saputra

          Very true

      • bigstew

        exactly, when their is over 2000$ worth of dlc, it can stay over there.

        • Slayven19

          Yes give us dream c club instead.

      • landlock

        I would have said the same about Hatsune Miku but hey you know.

        • Renaldi Saputra

          Miku is big in the west, [email protected] isn’t even a quarter as big and they’re different game

          • HPL

            + Project DIVA doesn’t have a huge DLC focus and/or won’t have a billion copyright issues to deal with.

    • Dystopiq

      Maybe as a digital release. This type of game would bomb.

      • Shinobikens

        I want a physical release but if we could only get a digital release idc. Slap some english text on that shit and give it to me XD

    • JohnNiles

      I don’t think we’ll get mainline Idolmaster until Namco Bandai figures they can make enough money through DLC sales.

      Namco Bandai pushes DLC as much as anyone, yet somehow manages to fly beneath the radar as far as complaints are concerned.

      • Shinobikens

        Honestly they can’t prove they won’t sell because for one they haven’t asked the Western fans if they want it or not and they’ve never release one of the core games in the West

        • JohnNiles

          The onus is on someone to prove that it can sell, not that it can’t. Online fan support doesn’t necessarily translate into sales. I imagine they also gauge their properties for riskiness, like Tales, which does have an established foothold.

          They did technically put their toe in the water with Shiny Festa… I’m doubtful it sold well though.

          I imagine licensing the music for overseas sales is an additional pain.

          • Shinobikens

            Yeah the music is always a pain for games but Shiny Festa is an absolutely terrible way to gauge fan interest because it was a iOS port of a PSP game and the 5 people who care enough about mobile games probably don’t like [email protected] The only way you could actually test the waters would be a PS3 release because all of the people who are gonna buy it will more than likely have a PS3

        • Ultimate Gattai

          Project Diva F is a good example, there was a bit of infighting at Sega as to whether or not they could sell the game in the west. It did better then they had expected so they announced the localization of the second game as soon as it was released in Japan.

    • Audie Bakerson

      I asked Harada (who got PXZ brought over, plus he was celebrating Iori’s birthday at the time) and he responded (jokingly). Sadly I didn’t see anyone else requesting it from him explicitly.

    • Renaldi Saputra

      For the idol simulation…. Maybe never…

      1. Taboo gameplay
      2. Just look how Neptune Idol is bashed
      3. Very rare western fans
      4. Just look the sales of the iOS one

      • Shinobikens

        4 is completely invalid though. iOS doesn’t count for shit. There’s not massive amounts of fans but there’s still a lot. Also what’s taboo about the gameplay?

        • Renaldi Saputra

          Okay I take my words about the number 4.
          Oh mostly you saw are english speaking Asian fans. Yes, [email protected] is quite big in Asia region outside japan, but in the west? nope, rare fans. A lot? nope, maybe you can say it’s just as much as inazuma eleven fans in USA.

          Idol simulation is taboo for westerners especially for them who aren’t the fans of the series. Just look how the neptune idol PP is bashed in IGN. The negative aspect “kinda creepy” proves it.

          • Shinobikens

            >Taking anything IGN related as credible
            A lot of the anime fan community in the US like [email protected] that was the a lot I was referring to.

          • Renaldi Saputra

            only some community right?
            maybe the fanbase is solid, but for the amount, not that much, just like Gundam or any series that isn’t big in US now. Or maybe they only “like”, but not being fans. If they’re fans, they must had been asking for the game since long time ago, but I saw almost none

            I know IGN is such an ass, but [email protected] reputation had been kinda bad in US, especially the “pedo game” comment, and most of people still believe in IGN

          • HPL

            I’m a fan of the game, Western and English-speaking, but when it comes to an English release? Consider –
            A) it’s a DLC-based franchise (OFA’s first DLC content, if you bought all of it, is more than the game itself. I’m k with this aspect but most Western players aren’t)
            B) Some of the younger characters’ general existence (Yes, the touch events, never mind that in most of them you’re pretty much failing if you do touch them in inappropriate areas)
            C) I may be wrong, but I’ve heard that Sony generally requires English dubbing on their systems (could be why iOS with Festa – I’m generally not a purist where dubbing is involved, but much of the appeal for me is their vocals, so I wouldn’t be okay with a dub – plus, no promises that Western VAs for the idols can also SING well too, since that’s kinda the point)

            I’ve heard that Festa got a little bit of censorship outfit-wise as well. So, overall, just a few reasons to why I’m not really expecting it to make it overseas whatsoever.

        • Ultimate Gattai

          I think Renaldi means that the game is taboo because most people are fairly close-minded (personally I think too much close-mindedness makes people boring, almost as if they’re lacking more-so in imagination). It depends on how much you care about what other people think (I don’t care as much personally).

          Most big gaming sites bash Neptunia anyway despite the fact that the games sell well for what it is (they’d rater give another COD clone or a racing game the big scores rather then score a games based on it’s genre and merits).

          Idol PP would sell badly because it’s just not that good of a game (considering most of the games in the series are not top-tier amazing games to begin with). That and I don’t think Neptunia fans are into Idol games (I skipped it because it’s a watered down experience of [email protected] or so i’m told).

          It’s hard to say how well [email protected] would sell since there isn’t anything like it in the west, it’s unknown waters really. I would like to give it a go and I’m sure many people would like to at least try it (I’d only buy a physical copy). At this point I wouldn’t say it’s impossible considering some of the most unlikely localizations we’ve been getting as of late (Jojo, Akiba’strip, Project Diva, Senran Kagura, ect…).

          • Renaldi Saputra

            also what people want is much gameplay (since I see there’s not much gameplay in game like this or neptune idol PP). They now rarely play simulation games especially like sims simulations. People who aren’t fans won’t get the game for sure, also the [email protected] itself had been accused as “pedo game” by some many people in western. That’s why bringing it will make it more bashed I think…

            but yes, it isn’t impossible anyway, just very low chance

            anw you got my point

    • Keksus

      They already did with the overly expensive iOS version of SHiny Festa.

      • Shinobikens

        I’ve said multiple times that iOS doesn’t count because mobile gaming is a joke

        • Keksus

          That’s your problem then. because if you like it or not: games on mobile devices are still games.

  • BlinkingRune

    Part of it might not be the bonuses—there’s the movie that they had in January, too, and this is their first non spin-off game since the anime finished (I think the PS3 version of [email protected] 2 came out during the anime’s run?). They’ve been pretty aggressive in keeping their idols busy and in the public’s mind.

    • HPL

      + Ryuugu Komachi doesn’t exist, so you can produce the four that weren’t producable in 2

  • C_Diamond

    Oh no… Berserk going to hiatus status again?! /jk

  • MrTyrant

    I really want to play this in english. To understand Miura’s feelings better hahaha if there is an actual petition to sign or something like that I would join the cause.

    Of course I also want Digimon games (Cyber Sleuth and the one in 3DS, still hoping)

  • wererat42

    Considering how much the US seems to be obsessed with shit like American Idol and The Voice you’d think they’d see a potential market (even if the people who watch those shows wouldn’t be the ones buying it).

    It’s probably the issue of music licenses. Neither Neptunia PP or Project Diva had that problem.

    • Renaldi Saputra

      american idol is very very different, don’t just judge bcos they’re named “idol”

      very different

      if they’re obsessed with things like AKB48, then you can say so

      • Tarkovsky

        This. The concept of what an Idol is in America and Japan are totally different.

        • Renaldi Saputra

          yea, since Idol in Japan usually represents a group, and most of them are cute girls doing cute dancing

          • Tarkovsky

            Not only that, many of them come from rural areas and most idols earn less than 1k a month unless they are in huge units like AKB or Momoiro Clover Z. Even then, their pay is determined by their popularity which is constantly surveyed amongst fans. However, this does not stop them from doing what they love and they continue living the humble life while training hard and working towards their dreams. Not to mention most of them live in small shared dorms. I have to say that I have come to really respect them a lot even though I’m not a fan myself.

            Fans of idols in America and Japan are also very different. The reason why many fans support idols in Japan is because they are rooting for the idol’s dreams. Many do so because they themselves feel that they have either failed or have no goals in life, while others just want to sap onto the energy of these motivated youths. They are also respectful of that whole Idol/Fan relationship and know not to overstep their boundaries. Of course there’s always the exception to the rule but most fans I know respect that.

        • Meteo

          idols in AKB are also not allowed to date or have relationships or they will be forced to shave their head

  • I’m waiting for my copy in my monthly amiami order

  • Göran Isacson

    Kinda curious how big the print-run was. I recall that the first-week sales weren’t quite as good as a previous game, so now I wonder if this game then went on to sell better, or if it got a smaller print-run than the previous game but then went on to sell more from that smaller run.

    • Renaldi Saputra

      >previous game
      maybe they meant Shiny Festa

      • Daverost

        Shiny Festa sold a combined ~120,000 units in the first week. The numbers for [email protected] on PS3 are correct, and on 360 it sold about 35k first week. One For All didn’t sell as much as the two versions of [email protected] combined, but I don’t think [email protected] was supply constrained on either system like OFA is, and you’re probably looking at a lot of repeat buyers for 2 because of the new content on PS3.

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