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Sunny Side Up Inc. has announced that it will launch a Happy Kuji lottery that rewards Halloween-themed Sanrio character merchandise in September 2025. This lottery will appear a month ahead of the actual Halloween celebrations, which fall on the last day of October.
As the items will be available via a lottery, all of them will be obtainable at random by purchasing tickets that cost 850 yen (~$5.70) apiece. The lottery will be available in multiple kinds of physical stores in Japan, ranging from hobby shops and bookstores to general store chains like Lawson, Ito-Yokado, and Youme Town.
This collection will feature a total of 14 characters, with Little Twin Stars counted as a single unit.
- Tuxedosam
- Kero Kero Keroppi
- Ahiruno Pekkle
- Cinnamoroll
- Pochacco
- Bad Badtz-maru
- Hangyodon
- My Sweet Piano
- My Melody
- Kuromi
- Hello Kitty
- Dear Daniel
- Little Twin Stars
- Pompompurin
The full list of prizes in this lottery is as follows:
- Big Cinnamoroll plush (Main Prize)
- Figure (1 of 10 characters)
- Plush charm (1 of 5 characters)
- Tote bag (1 of 5 designs)
- Zipper bag set (8 different sets of 3 items)
- Smartphone strap (1 of 5 characters)
- Badge set (6 different pairs of 2 badges
- Acrylic charm (1 of 12 characters)
- Sticker set (6 different sets of 5 stickers)
- Big Hello Kitty plush (Last Prize)
The Sanrio Characters Halloween 2025 Happy Kuji lottery will launch in physical stores across Japan on Friday, September 19, 2025.
