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In Japan, Sega started a line of Labbies teddy bear plush toys that are designed to look like characters from its video games, and the next one will be Goro Majima from the Yakuza and Like a Dragon series. This variant will only be sold at the Sega Store Tokyo and Shanghai locations, and follows merchandise like a Tubbz rubber duck of Kazuma Kiryu’s rival. However, we do see these plush show up on eBay from time-to-time. He’ll debut on May 14, 2026. May 14th is the established birthday of the character as well.
As with all other Labbies, two sizes will appear. One is a standard sized bear, while the other is a smaller “mascot” plush. Exact heights weren’t mentioned. Prices were, however. The larger of the two costs 6,600円 (~$43), while the smaller one is 3,850円 (~$25). The plush wears the outfit the character did in earlier entries in the Yakuza series, and not one based on games such as Like a Dragon: Pirate Yakuza in Hawaii.
Here’s the official photo showing the two sizes of the plush toy together:
We’ve seen quite a few other Sega Labbies teddy bears based on other characters ahead of the Goro Majima plush, including one of fellow Yakuza and Like a Dragon mainstay Kazuma Kiryu. When the company announced the product line, Sonic the Hedgehog and Persona 5 Joker ones were among the initial ones alongside him. We’ve also since seen a Shadow the Hedgehog version, which launched in March 2026.
The Sega Labbies Goro Majima teddy bear plush will show up on May 14, 2026 at the Sega Store Tokyo and Shanghai storefronts. It’s unknown if the company will ever officially release him worldwide on a larger scale.
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