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Arc System Works Discussing New Game Setting For The Global Market


Speaking with Gamasutra, Guilty Gear creator and BlazBlue composer, Daisuke Ishiwatari, discusses download content for the BlazBlue games in a recently published interview.


Ishiwatari says that the effect of DLC sales is “pretty large” and that it has changed Arc System Works’ approach to developing their games. In the case of fighting games, Ishiwatari says, character DLC is what fans like to see most.


He shares that he believes sales of download content for the BlazBlue games have been strongest in Japan, where over half the players that bought the game also purchased DLC for it. Ishiwatari says this is because Japan enjoys the manga-like look that is present in most of Arc System Works’ games.


Merchandise is also an important form of revenue in Japan, Ishiwatari says. Merchandise sales are the reason that Japanese developers devote time to fleshing out characters and settings, and creating content that even people who don’t play the actual games themselves would like. This, too, factors into the development process.


That said, the same strategy doesn’t work in the western markets. Fans in the west aren’t in the habit of buying merchandise, and because of this, Arc System Works are discussing creating a setting that could be equally popular all over the world. At the same time, however, the company doesn’t want to give up its Japanese roots.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.