Augmented Reality Games To Serve As Expanded Audience Titles On 3DS

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Something that’s been on the mind of many is the subject of how Nintendo plan to appeal with the Nintendo 3DS to as wide a demographic of users as the current DS systems do.


Games like Brain Age, Nintendogs and Professor Layton have helped sell the Nintendo DS to a wide range of consumers, from children to adults to seniors. While Nintendogs + cats and a new Professor Layton game have been confirmed for 3DS, so far we haven’t seen anything quite like Brain Age that isn’t aimed at games enthusiasts.


Nintendo president, Satoru Iwata, addressed the subject in a recent Q&A with investors. According to Iwata, Augmented Reality games — the video above shows what these look like — could possibly help the 3DS appeal to a broader audience.


“For example, “AR Games” (temp; direct translation from the Japanese) that we showcased at Nintendo Conference 2010 is one of our new trials in such endeavors,” Iwata said to investors. It should be noted that, in Japan, the 3DS comes with six different AR cards in the box.


“How such new trials shall be materialized in the form of packaged software is something which will become important in the second phase of Nintendo 3DS proliferation” he continued.


Iwata went on to say that even just the 3DS’s ability to display stereoscopic 3D imagery without the need for glasses could act as a hook for those outside of the games enthusiast circles, and generate interest in the system.


However, he declined from commenting further on the matter for competitive reasons.

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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.