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Atlus and Beard Papa announced a Persona 30th Anniversary event that will involve cream puffs and merchandise tied to every game and character in the series. This will start showing up in-store on September 4, 2026, and the official site is already live for the crossover collaboration. While we do need to wait for some elements to appear, the online store is already stocking four items.
While heroes and heroines from every Persona game will appear as part of the Beard Papa promotion, the special flavor cream puffs only tie in to Persona 1, 4, and 5. The Revelations: Persona flavor is an Ube S’mores Puff with ube, marshmallow, and vanilla bean. The Persona 4 one is Cookies n’ Cream Drizzle with Oreo cookies, chocolate drizzles, and vanilla custard. Finally, the Persona 5 variant is a Double Berry Cream Puff with strawberry cheesecake filling, a dark chocolate topping, and raspberry crumble. These are available in a four-pack with those three and an Original Cream Puff, a chibi sticker sheet, and a code for Persona 5: The Phantom X in-gameitems or a six-pack that includes the three special flavors, two original ones, and a Matcha Puff with one of eight random acrylic character standees and a code for in-game items.
Official images for the flavors and two packs already showed up online, and those include pictures of the stickers and acrylic standees.
As for the pieces of Persona 30th Anniversary Beard Papa merchandise available now, here’s a full list of clothing and accessories you can get.
And here’s how those will look.
A few other games and series already appeared at Beard Papa. Both Mashle and Zenless Zone Zero flavored cream puffs and merchandise were sold there.
The Beard Papa Persona 30th Anniversary crossover collaboration with cream puffs and merchandise will officially appear in stores between September 4, 2026 and October 4, 2026.
