No, no that Bowser. Nintendo of America have hired Doug Bowser, formerly of Electronic Arts, as their Vice-President of Sales. Bowser “will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing” according to a statement sent to the press.
Bowser also will manage Nintendo’s key retail customer relationships and will oversee retail marketing for the Nintendo World store in New York, Nintendo said.
Prior to joining the company, Bowser was Vice President of Global Business Planning, a role that made him responsible for EA’s console, PC and mobile game forecasting. Prior to that, he worked at Procter & Gamble. Bowser will report to Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing.
“Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience,” said Moffitt.
“I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.”