Bubble Bobble Mascot Bub to Become a VTuber

Bubble Bobble Mascot Bub VTuber

Taito revealed that for the 35th anniversary of the Bubble Bobble series, the mascot Bub will debut as a VTuber. It already uploaded a short introduction video to the official Bub’s Broadcast YouTube channel. The video showcases how the VTuber model for Bub will appear in future videos. Additionally, the video revealed the voice for the VTuber avatar.

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While the debut of Bub as a VTuber is somewhat short, it promises a future video where the mascot will share details about past adventures with the audience. The mascot has primarily been featured as part of Bubble Bobble‘s branding as a franchise.

You can watch the debut video for the Bubble Bobble VTuber Bub below. English subtitles are available, if you turn on closed captions.

However, Taito isn’t the only company to turn a forward facing mascot into a VTuber. In June 2021, it was revealed that Sega had plans to turn Sonic the Hedgehog into a VTuber. Companies like Bandai Namco also partnered with VTubers to promote their products. Hololive’s Kiara Takanashi is the a Brand Ambassador for the upcoming RPG Tales of Arise. VTubers also appeared in franchises like the Disgaea series as party members. Players could recruit Disgaea incarnations of certain VTubers through the free DLC content.


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Kazuma Hashimoto
Senior staff writer, translator and streamer, Kazuma spends his time playing a variety of games ranging from farming simulators to classic CRPGs. Having spent upwards of 6 years in the industry, he has written reviews, features, guides, with work extending within the industry itself. In his spare time he speedruns games from the Resident Evil series, and raids in Final Fantasy XIV. His work, which has included in-depth features focusing on cultural analysis, has been seen on other websites such as Polygon and IGN.