Capcom Establish New Social Games Brand, Beeline Interactive Japan

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Capcom have stressed in the past that they consider the Asian game market to be of great importance to their future growth. Today, they revealed how they plan to attempt to strengthen their presence in said market — via a newly-established subsidiary.


Named Beeline Interactive Japan Co., Ltd., the new subsidiary will be responsible for development and distribution of Capcom’s social games for regular and smart phones in Japan and other Asian territories.


Capcom say that Beeline Interactive will represent their “second brand,” focusing primarily on mobile content outside of the company’s currently-known properties. Meanwhile, Capcom’s established properties — “hardcore” brands like Resident Evil — will still be developed and published under the Capcom name on phones.


The goal is to have Beeline turn the social games business into Capcom’s second “core” business alongside traditional videogames. This might take a while, however; Capcom say that the effect of Beeline Interactive will only be negligible this fiscal year.

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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.