Capcom Establish New Social Games Brand, Beeline Interactive Japan

Capcom have stressed in the past that they consider the Asian game market to be of great importance to their future growth. Today, they revealed how they plan to attempt to strengthen their presence in said market — via a newly-established subsidiary.

Named Beeline Interactive Japan Co., Ltd., the new subsidiary will be responsible for development and distribution of Capcom’s social games for regular and smart phones in Japan and other Asian territories.

Capcom say that Beeline Interactive will represent their “second brand,” focusing primarily on mobile content outside of the company’s currently-known properties. Meanwhile, Capcom’s established properties — “hardcore” brands like Resident Evil — will still be developed and published under the Capcom name on phones.

The goal is to have Beeline turn the social games business into Capcom’s second “core” business alongside traditional videogames. This might take a while, however; Capcom say that the effect of Beeline Interactive will only be negligible this fiscal year.