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Capcom Expect Marvel vs. Capcom 3 To Outsell Street Fighter IV



Something people that are into Capcom’s fighting games should know is that, while the games themselves are greenlit by Capcom head of global R&D, Keiji Inafune, and developed by Capcom’s teams in Osaka, the pitch for these projects comes from Capcom’s U.S. division.


This is why you always see Street Fighter IV producer, Yoshinori Ono, ask you to send feedback to the Capcom-Unity if you want to see a new Darkstalkers game. They’re the ones that pushed for Street Fighter IV, acquired the contract with Marvel, took the initiative on Street Fighter III: Third Strike Online and requested online play be added to Tatsunoko vs. Capcom.


In an interview with EventHubs, Capcom USA VP of strategic planning and business development, Christian Svensson, reveals what the company’s plans are for next year’s Marvel vs. Capcom 3. He begins by talking about his sales expectations of the game, which are that it will likely outsell Street Fighter IV:


MvC3 has a more broadly appealing/recognizable brand with the inclusion of Marvel, a more accessible but still deep fighting system that’s fun for casual players and EVO attendees. It’s only helped by the fact that it has been by far, our most requested sequel title in my tenure here at Capcom. And we’ll be supporting it with marketing at least as aggressive if not more so than we did with Street Fighter 4 to ensure everyone knows that it’s coming. All of these factors lead me to believe that it will be at least as successful as SF4 from a sales perspective.”


And what about other future crossovers, similar to Marvel vs. and Tatsunoko vs. Capcom?


“There are other hurdles beyond licensing and financial in these sorts of things but I’d probably pick Mortal Kombat. Having been a VP at Midway as well, the franchise still holds a special place in my heart.”


A big thanks to Jon for the sound-off!

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.