Super Mario Suntory collaboration sweepstakes
Image courtesy of Nintendo and Suntory

Drink Like Mario With New Suntory Merchandise Sweepstakes

Suntory launched a new campaign with Nintendo’s Super Mario franchise in Japan. The Japanese beverage company is holding two sweepstakes that will reward exclusive Mario-themed items. The prizes will range from bottle charms featuring Mario’s mustache to Mystery Box-like wheeled coolers.

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The first sweepstake involves the social media platform X, which is still popularly used in Japan. It will reward Mario’s hat and a bottle charm modeled after Mario’s mustache. People who want to join this sweepstake must reside inside Japan, have a non-protected X account, and post a tweet with the provided Japanese hashtag that translates to “I want to become Mario” by May 13, 2024.

Super Mario Suntory sweepstakes - hat and mustache bottle charm
Image courtesy of Nintendo and Suntory

The second sweepstake involves purchasing specific drink bottles in Japanese stores. Suntory’s 300~680ml PET bottles, including the Pepsi Big Zero, are eligible for this campaign. People who buy four of them at once will receive a set of six zip bags while stocks last.

The purchases will also make them eligible to enter the sweepstake that rewards a wheeled cooler with the Mystery Box design and a Super Mushroom-shaped ice pack for 1,000 lucky winners. People have until May 30, 2024, to make the purchases, and May 31, 2024, to submit the receipts as proof.

Super Mario Suntory sweepstakes - wheeled cooler Mystery Box
Image courtesy of Nintendo and Suntory

Suntory has also published a commercial trailer featuring the Mario collaboration items on its YouTube channel:

Various items featuring Nintendo’s Super Mario franchise have also appeared in recent months. Earlier in April 2024, Studio Alice released a set of kimonos inspired by Mario and Luigi. The dresses are available as rentals for children’s photograph sessions.

Suntory’s Super Mario collaboration sweepstakes are available in Japan until May 2024. The company will inform the winners and send the prizes in June 2024.


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Kite Stenbuck
Kite is a Japanese translator and avid gamer from Indonesia, Southeast Asia who learned the language mostly by playing Japanese games from the PS1 era. He primarily translates news about Japanese games and anime straight from Japan. After initially starting with a focus on Dynasty Warriors communities from the mid-2000s, he eventually joined Siliconera in 2020. Other than Dynasty Warriors, Kite is also a big fan of Ace Combat and other games featuring mechs, especially Gundam.