Genshin Impact Developer Announces HoYoVerse Brand

HoYoVerse Genshin Impact miHoYo

Genshin Impact and Honkai Impact developer miHoYo announced the creation of a new brand, HoYoVerse. An official statement detailed the creation of HoYoVerse as well as what the company aims to achieve with its new brand. This includes the creation of an “immersive, virtual world” experience through its titles like Genshin Impact and other entertainment services. The statement also mentioned the N0va Desktop application, which contains live wallpapers for miHoYo titles.

Co-Founder and CEO of HoYoVerse Haoyu Cai revealed that the company would like to create a “vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment” for players to immerse themselves in. That said, the company has yet to fully detail any other avenues it intends to pursue. Cai also mentioned that the company will continue to focus on innovation to “ensure that sufficient content is created to meet the expectations of players worldwide.”

Additionally, the statement revealed that HoYoVerse will expand its content production and publishing through offices in Montreal, Los Angeles, Singapore, Tokyo, and Seoul. The statement ended by saying HoYoVerse is dedicated to providing players with high quality content.

Since its release, Genshin Impact has proven to be a financial success for the company. In September 2021, it was reported that the Genshin Impact version 2.1 update made over $151 million for miHoYo.

Kazuma Hashimoto
About The Author
Senior staff writer, translator and streamer, Kazuma spends his time playing a variety of games ranging from farming simulators to classic CRPGs. Having spent upwards of 6 years in the industry, he has written reviews, features, guides, with work extending within the industry itself. In his spare time he speedruns games from the Resident Evil series, and raids in Final Fantasy XIV. His work, which has included in-depth features focusing on cultural analysis, has been seen on other websites such as Polygon and IGN.