Goodbye, Club Nintendo


And that’s that. Club Nintendo has been discontinued. Nintendo’s new loyalty program will be detailed later this year, but in the meantime, keep in mind that:


  • All download codes redeemed from Club Nintendo will expire on July 31, 2015, so please be sure to download your game from the Nintendo eShop before that date.
  • All physical rewards will be shipped by the end of September 2015.


Nintendo’s new rewards program will be co-designed by DeNA, the smartphone games company in which Nintendo recently invested. You can read more about that here.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.