The 3rd Birthday’s shower scene has gone from being a hesitant inclusion to one of the highlights of Square Enix’s marketing initiative for the game. Sure, they may not be posting it all over billboards in town (yet…), but they have been mentioning it every chance they get, and teasing more and more images from the scene as the game gets closer to release.
It’s a clever way to attract attention, frankly, to a game that even Square aren’t sure will perform the way they’d like it to. The 3rd Birthday is a decidedly risky project, considering just two years ago, the game was originally being developed for mobile phones.
That’s also probably why Square are making fans such a central focus of their promos for the game. For example, the PSP custom theme released on the official site a couple weeks ago, and the shower scene wallpaper (above) they made available this week. Having the “true believers” spread the good word can do wonders for any product.
In addition to the new wallpaper, there’s also a new PSP custom theme (although, the previous one above is much better designed) that you can grab and use.