Guild Wars Publisher Invests $1.8 Million In Mobile Development Startup


NCSOFT, the South Korean publisher behind Guild Wars and Aion, has recently invested $1.8 million in a newly-founded mobile game developer called BiNAREE.


BiNAREE is a Korean startup that aims to independently launch a game in the U.S. and European markets next year. The game is set in a zombie apocalypse, where players will need to defend themselves and their shelters from zombies and other humans. The goal of the game is to combine the free-to-play gameplay inspired by Eastern developers and Western-style story-driven gameplay.


“There are so many cool contents with zombie themes, like The Walking Dead, Left 4 Dead, The Last of Us, and Plants vs. Zombies, but only a few are based on the free-to-play mobile platform,” said BiNAREE CEO Kyungheon Kim. “Our content will represent zombies for mobile platforms.”


BiNAREE is located in Seoul, South Korea. They’re currently hiring for a number of positions, including Studio Manager and Unity3D Programmer.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.