Hardware Sales Help Offset Software Declines In U.S.

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Strong hardware sales (lead by PlayStation 4) offset a decline in software sales in the U.S. during the month of July, the NPD Group said in a statement today. Hardware sales in July 2014 doubled over July 2013, stemming from growth of the eighth generation consoles.

 

“When combining life-to-date sales of Xbox One and PS4 after nine months, and comparing them to the combined totals of nine months of sales for Xbox 360 and PS3, sales of the newest consoles are larger than the prior generation by close to 80%,” said NPD analyst Liam Callahan.

 

Moving on, the top-10 best-sellers in the U.S. during the month of June were as follows:

 

Rank Title System Publisher
01. The Last of Us PS4, PS3 Sony
02. Minecraft 360, PS3 Microsoft, Sony
03. FIFA 14 360, PS4, XBO, PS3, PSV Electronic Arts
04. Watch_Dogs PS4, 360, PS3, XBO, PC Ubisoft
05. Mario Kart 8 NWU Nintendo
06. Call of Duty: Ghosts XBO, 360, PS4, PS3, NWU, PC Activision Blizzard
07. Grand Theft Auto V 360, PS3 Take 2
08. Sniper Elite III PS4, XBO, 360, PS3 505 Games
09. NBA 2K14 360, PS3, PS4, XBO, PC Take 2
10. LEGO Marvel Super Heroes 360, PS3, 3DS, NDS, PS4, NWU, XBO, PSV, PC Warner Bros.

 Tracking period: July 6th – August 2nd, 2014

 

July is typically seen as a quiet month for software sales in general, but this July was even quieter than usual, Callahan said, owing to the absence of NCAA Football, which is a title that normally launches in July but is no longer being produced. Callahan also noted that July usually only accounts for 5% of annual sales.

 

Meanwhile, Nintendo added that Mario Kart 8 has crossed sales of 1 million units in North America alone.

 

The NPD Group added that the system with the best-selling games on a single platform during July was the Nintendo 3DS. Tomodachi Life, Pokémon Y, Pokémon X and Mario Kart 7 all make the top-10 software list if you count sales on a single platform. With the addition of Mario Kart 8, five of the top-10 SKUs in July were published by Nintendo.

 

However, “The top ten games in July 2014 represented 20 percent less unit volume than seen in July 2013.”

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.