honkai star rail lawson
Image via Lawson, HoYoVerse

Honkai: Star Rail Lawson and Animate Merchandise Appears

The Honkai: Star Rail Lawson campaign started on April 8, 2025. From April 14, 2025, you’ll be able to hear Pom-Pom’s voice from the ATMs when you use them. Animate is selling Honkai: Star Rail Aventurine merchandise too.

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With the exception of a few stores, Lawson branches around the country will stock up on original merchandise featuring the Amphoreus characters in Honkai: Star Rail. Items include acrylic folders of the characters’ splash art and stickers of the chibi characters. Lawson will also sell Kinoko no Yama and Takenoko no Sato chocolates that feature chibi versions of characters from the IPC and the Xianzhou Alliance. You can also purchase Galbo chocolates that have Mydei, Castorice, or Tribbie on them. Buying these items in real life can net you in-game awards (30,000 Credits, three Golden Honeycakes, and three Lost Crystals), but you’ll need to claim them before May 21, 2025.

During the Honkai: Star Rail campaign, you can pre-order merchandise at Lawson store. Then, when they come out later in the year, you can go get them from your local Lawson branch. Items include canvas boards of characters’ signature Light Cones, desk mats, and stainless tumblers.

Aside from Lawson, Animate is also opening up pre-orders for Honkai: Star Rail goods. These items originally appeared in the Chinese miHoYo flagship store, and will come out in Japan in mid-May 2025. Items include the “White Night” album, the Aventurine goods set, and a tissue box that looks like Trash Cake.

Honkai: Star Rail is readily available on the PS5, Windows PC, and mobile devices. The Lawson campaign is for the second anniversary of the game, which will be on April 26, 2025.


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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.