Here’s a quick glance at what the games industry in North America looked like in April 2010, in terms of revenue and overall growth, and it isn’t a pretty picture. Videogame software sales dropped by 22% — from $512 million to $398.5 million — compared to April 2009. Meanwhile, hardware sales dropped 37% from $392.3 million to $249.3 million.
|Dollar sales||Apr-09||Apr-10||CHG||YTD Apr-09||YTD Apr-10||CHG|
NPD analyst Anita Frazier points out that one of the primary reasons behind the across-the-board declines could be the timing of Easter purchases taking place in March this year, as opposed to April. This would help explain the drop-offs in April software sales.
In April 2009, consumers spent approximately $55 million in videogame purchases. The loss of these sales in April 2010 accounts for about 21% of the overall decline compared to last year. Another reason cited was a significant drop in portable games revenue. It’s also worth noting that the NPD group do not release data for the iPhone, iPad and digitally-purchased content, all of which contribute significantly to revenue.
Many thanks to the NPD group for providing Siliconera with a copy of their report.