Ignition Entertainment Close East And West Coast Offices, Move To Texas


In July 2010, Ignition Entertainment underwent a company-wide rebranding alongside a shift in focus from packaged games to digital downloads for online game services like Xbox Live Arcade, Steam, PlayStation Network and iTunes.


Renamed “UTV Ignition Entertainment,” in order to indicate its ties to parent company, UTV Entertainment, Ignition then saw its co-founder, Ajay Chadha, take his leave from the company in September.


Now, Ignition have consolidated their East and West Coast operations to a central office located in Austin, Texas, along with online micro-transaction game studio, UTV True Games. Following a troubled development, Ignition first-person shooter, Reich, has been moved from Ignition’s now-closed Florida studio to Austin as well.


Austin is already home to several high-profile developers such as Bioware and Retro Studios. Ignition hope to take advantage of the locale’s talent pool, and are already hiring personnel for their development and publishing teams.


Meanwhile, Ignition’s Tokyo Studio is working on El Shaddai: Ascension Of The Metatron, a game where you try to prevent fallen angels from destroying mankind.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.