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Level 5 CEO Hopes To Grow Fantasy Life Into A Million Seller


In this week’s issue of Famitsu magazine, Level 5 CEO Akihiro Hino once again discusses the success of Fantasy Life and his aspirations for the brand’s future.


“For me, Fantasy Life is a title I’m really glad we were able to make,” Hino shared with Famitsu according to a Polygon report. “Development on it was difficult and time-consuming, but seeing it be appreciated by everyone gives us the confidence to try creating new things.”


He continued: “I’d like to see Fantasy Life grow into a series we can sell a million copies of [in Japan]; I think it’s one of the bigger success stories in our drive to take on new challenges, so I’d like to have the courage to connect it to the next thing.”


Fantasy Life had shipped around 300,000 copies in Japan as of April. On July 25th, Level 5 are releasing a major update for the game that will add online multiplayer, chatting with friends, and a brand new area with new monsters to explore.


Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.