The “main user group” for the Resident Evil games is now in its late-30s to 40s, Capcom have revealed. In a feature highlighting the series on their Investor Relations website, Capcom say that this poses the risk of these fans growing older and older and eventually outgrowing videogames altogether.
As always, the solution is to try and appeal to a younger generation of gamers, in an effort to ensure that you always have new players being introduced to the Resident Evil games. One approach Capcom are taking to help facilitate this is carrying out collaborations with fashion magazines.
Capcom say they’re collaborating with fashion brands that are popular among young people to help give Resident Evil more exposure among the youth.
Other marketing and promotional activities include appealing to non-gamers through a “Halloween Horror Night” event held in alliance with Universal Studios Japan and the opening of a Resident Evil café in Shibuya, Tokyo.