Since Pokémon GO’s launch in Japan on July 21st, a partnership with McDonald’s restaurants in Japan has helped draw in customers, giving the chain a sizable boost in business. [Thanks, Ad Age.] The increase in sales comes from a collaboration between McDonald’s and the super-popular mobile game, which transformed approximately 3,000 of the restaurants across Japan into PokéStops and PokéGyms. This partnership with Pokémon GO has paid off in a big way so far, with McDonald’s seeing a 27% jump in sales in July, as well as the higher demand for Pokémon toys to be included in children’s meals. Pokémon GO is available for iOS and Android devices.
McDonald’s Sales In Japan Have Been Boosted Thanks To Pokémon GO’s Release
By Casey
