Namco Bandai Makes An Aggressive Bid For D3 Publisher

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Another corporate takeover is looming. Namco Bandai plans to purchase niche publisher D3 by buying a majority if not all of the shares of stock for 62,000 yen ($689) per share. Fields, a majority shareholder with 12,000 shares (57.04% of the total shares), and a number of other key shareholders have already come into agreement with Namco Bandai. A total of 21,037 shares of stock are available which values the buyout at $14.5 million. If a buyout happens D3 Publisher will act as a subsidiary of Namco Bandai.

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Why does Namco Bandai want to buy D3? Many reasons. One of them is their success with the Ben 10 franchise which Bandai makes action figures for. Another is the use of engines and overseas technology developed by D3 Publisher. Namco Bandai also plans to push mobile game content, cooperate on developing casual games with Namco Bandai characters, and creation of new games based on synergy between the two companies.

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