New Pokémon Center In Japan’s Tohoku Region To Provide Relief To Quake Victims


The Pokémon Company will be opening a new Pokémon Center in Japan’s north-eastern Tohoku region, which took the brunt of the the devastating earthquakes this past year.

The intention behind the store is to bring children together and help them cope with the disaster.


The new Pokémon Center will be the seventh of its kind to be built in Japan. Each of these locales sell Pokémon-related merchandise, ranging from the games to cards to clothing.  This particular store is being built as part of the “Pokémon With You” disaster relief initiative, which aims to provide relief and raise funds for disaster victims.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.