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New Xbox 360 Helps Drive June U.S. Hardware Sales

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The new Xbox 360 Driven by the release of the new Xbox 360 model revealed at E3, sales of the system in the U.S. bested every other piece of hardware, save for the Nintendo DS, in the month of June.

 

While the industry overall slumped 6% as compared to June of last year, console hardware sales revenue actually increased by 5%, owing to significant PlayStation 3 and Xbox 360 purchases. “The Xbox 360¬†experienced its second largest non-holiday month after September ’07 when Halo 3 launched, and the PS3 has now garnered 11 consecutive months of year-over-year unit sales increases,” according to NPD Group analyst, Anita Frazier.

 

The resulting increase in the number of hardware unit sales as compared to June ’09 was a whopping 35%. U.S. hardware sales for the month of June were as follows:

 

System Sales
PlayStation 3 304,800
PSP 121,000
Xbox 360 451,000
Wii 422,500
Nintendo DS 510,700


Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.