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Nintendo “Misread The Market,” Considering New Business Structure


Nintendo is considering a “new business structure,” company president Satoru Iwata said at a conference in Osaka, according to a Wall Street Journal report. The conference was called following Nintendo’s announcement of their modified forecasts for the rest of their fiscal year, in light of weaker-than-expected 3DS and Wii U sales.


According to the Journal’s report, Iwata stated that he had misread the market and had not issued “the appropriate instructions” within the company.


Iwata added that sales were better in Japan, but that Nintendo needs to do a better job of keeping track of trends in the west. “In Japan, I can be my own antenna, but abroad, that doesn’t work,” he said.


Iwata also stated that Nintendo would need to change and propose something that could surprise consumers.


“The way people use their time, their lifestyles, who they are—have changed,” Iwata said. “If we stay in one place, we will become outdated.”


On January 30th, Nintendo will discuss their short and mid-term strategy.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.