Nintendo Still Promoting Dragon Quest IX…Now To Women

Another interesting little tidbit from the world of Dragon Quest IX — apparently, Nintendo are still promoting the game in full force in North America. This past week, they held a girls-only Halloween slumber party where the young ladies in attendance got to try the game out.

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Dragon Quest IX’s customization options are thought to be one of the reasons for the game’s female appeal, according to its creators. Earlier in the year, Nintendo held a Tag Mode tour for the game across a variety of locations, including Best Buy and Gamestop stores, and various shopping malls across the U.S.

 

Similar Tag Mode events were also held in Europe, which have been generally successful.


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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.