Wii sales picked up dramatically during the 2010 holiday season, just like they do every year. They’re usually driven by a piece of flagship Nintendo software like Wii Fit or New Super Mario Bros. Wii. 2010 was the exception to this rule.

 

In 2010, Wii software sales during the holiday season were given a boost by an Ubisoft game. While Nintendo releases like Donkey Kong Country Returns performed admirably, Just Dance 2 outsold the game in November and December in the U.S., and was a significant driver of Wii software sales in both the U.S. and Europe.

 

In light of its performance, Nintendo are going to help localize and publish Just Dance 2 for Ubisoft in Japan. Company president, Satoru Iwata, believes the game was the most important Wii holiday release in 2010.

 

Just Dance 2 won’t be alone either. Nintendo are also publishing Activision’s Wii remake of GoldenEye in their home territory.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and a contributing writer at GamesIndustry.biz. He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.

You may also like