Nintendo Will Not Hold A Large Scale E3 Presentation This Year

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Nintendo will not be holding a large-scale E3 presentation, the company’s president, Satoru Iwata, shared in a financial results presentation today.


The reason for this, Iwata says, is that different groups of people—gamers, analysts and distributors—all want different kinds of information from Nintendo, and the company feels that different methods will be required to convey the appropriate information to each group.


As a result, Nintendo’s E3 endeavours will be focused on holding smaller events individually targeted at each of these groups, with a focus on software for the U.S. market.


“There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media,” Iwata reveals, adding that he will not be personally speaking at either of these two events.


Aside from these two exclusive events for visitors, Nintendo will also deliver information directly to their home audience around the world, including shareholders and analysts, “around the time of E3,” through channels such as their Nintendo Direct presentations.


Thus far, Nintendo have not shared much information regarding just which games they intend to present at this year’s E3. They have, however, revealed that a new 3D Mario game and a new Mario Kart game for the Wii U will both be playable on the show floor. Additionally, the new Super Smash Bros. game will be shown for the first time at E3 as well.


Presentation slide courtesy Nintendo.


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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.