Atlus are pushing Persona 4 as an anime, a fighting game, and a stage play. Toys are another part of their campaign. One of these is a new Teddie figure, slated for release in May. He even comes with his own television:


The Teddie & Television figure costs 2,090 yen on Atlus’ online store.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and a contributing writer at He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.

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