Pokémon Director Sad That E3 Was All About Killing


Pokémon Black/White director, Junichi Masuda, attended this year’s E3 and posted a few pictures of the things he took note of on his blog.

Amongst other things, Masuda excitedly expressed how impressed he was by a sit-in Lamborghini racing game controller at a peripherals booth. It appears Masuda’s a fan of Lamborghinis. Another racing game station with three screens caught his interest, too.



In a separate post, Masuda reported his findings from the day of Nintendo’s media presentation. Heading outside after the presentation, he spotted a couple of tanks.


“This tank is for game’s advertisement. Just wow…” Masuda noted. Interestingly, later on, he noted something else related to the tanks.


“This year, FPS war games were trend!! A lot of splatter scenes!! Blood spread everywhere. Shooting a lot, killing a lot,” he wrote.


Heading further down this train of thought, Masuda continued: “The game developer seems get used to ‘kill’ the target. Therefore, I felt ‘how to kill’ became a focus of developing game. For that reason, target become zombie and alien…”


“These targets’ savage attack and human counterattacks… It became savage contents and you never know. Mmm… It is the player who choose the game to play. As a game creator, it is little sad!”


“Majority of the games look like a same game,” Masuda noted. “There were little of original games. I felt a sense of crisis with above part.”

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.